Released on: May 25, 2008, 3:10 am

Press Release Author: Brett / Snugfits Inc.

Industry: Apparel & Fashion

Press Release Summary: SnugfitsT online boutique serves up gourmet onesies, tees and
clothing accessories for preemies through toddlers and gives back to a charity near
and dear to the founder\'s heart.

Press Release Body: Wilmington, NC. May 25, 2008 -- Newly introduced SnugfitsT is a
unique line of modern baby onesies and cool tees with bold messages of love,
laughter, wit, cultural pride, political affiliation and special interest. Founder
and designer Sara Reider has taken her knack for graphic design and typography
online with the launch of www.snugfits.com, creating designer apparel for babies and
toddlers that is expressive, both in thought and design. Reider offers a wide
selection of onesies, shirts, hats and pants that can be customized to suit
shoppers\' preferences in fabric color, ink color, sleeve length and size (preemie up
to 18-24 months).

"The dream of opening SnugfitsT began shortly after the birth of my first son,
Gavin," states Reider. "My design philosophy is all about simplicity and modernism.
It encompasses strong statements that are tastefully edgy, hopelessly cute,
downright hilarious and even a little controversial. There is something for
everyone.\"

What sets Reider apart is that her merchandise can\'t be bought at the local Wal-Mart
or Target. With more than 250 designs that express meaningful thoughts and
entertaining messages, she offers more designs and color options than any brick and
mortar retailer could stock. SnugfitsT meets the needs of a growing number of
parents, grandparents, aunts, uncles and friends of the family who are looking for
unique apparel that expresses the personality of the special children in their
lives. In developing her business and contemporary, well designed products, Reider
subscribes to the concepts of Gordon Segal, the founder of Crate & Barrel:
\"...because there are fewer different stores and more homogeneity in retail today,
uniqueness is more highly prized. If you can develop a unique design-something
visually or mechanically clever, or something beautiful-you have greater
opportunity...\".

SnugfitsT are made from 100% cotton that has been pre-washed for minimal shrinkage.
No harmful stain resistant or flame retardant chemicals are used. Some design
examples are "I am the future," "still breastfeeding," "natural immunity," "Time to
repress another memory" and "organic baby." There are also creative collections just
for twins, triplets and preemies. SnugfitsT will continue to introduce new styles
and designs to their line as fresh ideas grow and old ones are rejuvenated. There
are also plans to create additional lines for older kids and expecting moms
beginning next year.

In addition to clean, contemporary fashion, SnugfitsT aims to provide support to new
parents. Reider, along with husband Brett, has created her own parenting blog -
designed to share down to earth thoughts, tips and stories.anything having to do
with being a parent.

Making much more than a fashion statement, Reider plans to "give back, literally".
10% of all proceeds from SnugfitsT are donated to Surfers Healing, a foundation near
and dear to Reider\'s heart. Her oldest son, Gavin, has been diagnosed with Autism, a
lifelong neurological disorder that impairs normal functioning of the brain,
impacting development in the areas of social interaction and communication skills.
\"We started enrolling in the Surfers Healing camps when he was 2 years old.\" shares
Reider. \"The camps are free to families who want to participate. Parents congregate
to cheer each other\'s children on and unite over this challenging diagnosis. The
children are offered sensory relief and calmness on the water, along with a sense of
pride and accomplishment on the surf board. It\'s a magical day of healing for
everyone involved.\"

SnugfitsT can be found in several boutiques across the U.S. and Canada, or by
visiting the company\'s website at www.snugfits.com. Priced at $20.00 with free
shipping in the USA, the onesies and baby tees are perfect for a baby shower,
birthday or holiday gift and can be gift wrapped in a reusable organza drawstring
bag upon request. Wholesale inquiries are welcome. Further information about
SnugfitsT baby apparel may be obtained by making contact through the website or by
calling (910) 447-0120.


Web Site: http://www.snugfits.com

Contact Details: Catalist Inc.
(336) 510-8859
Email = newsflash@catalist.net
Website URL -- http://www.snugfits.com